OTT Bundling for ISPs — Sell Broadband Plans with OTT Apps Included
Bundle broadband plans with OTT apps using NowaCRM. Watcho and PlayBoxTV integrations activate OTT subscriptions automatically on every plan renewal.
Quick answer
Jio and Airtel win subscribers by bundling entertainment with connectivity. Local ISPs can now compete on the same ground. NowaCRM lets you create broadband plans bundled with OTT apps through Watcho and PlayBoxTV platform integrations — and the OTT subscription activates automatically every time the subscriber renews. No coupon codes, no manual activation, no support tickets.
Compete with Jio and Airtel Bundles
Telco giants have made "broadband + OTT" the default expectation in Indian homes. With NowaCRM, you attach OTT entitlements directly to your plan definitions. A subscriber who buys your 100 Mbps + OTT pack gets internet from your network and entertainment apps activated under their own mobile number — a retention lever that pure-connectivity plans simply don't have.
Automatic OTT Activation on Renewal
The integration is end-to-end. When a subscriber renews an OTT-bundled plan — online via the self-care portal or through your office — NowaCRM calls the Watcho or PlayBoxTV platform API and provisions the OTT subscription automatically. When the plan expires, the entitlement follows the billing cycle. Your team never touches an OTT dashboard.
OTT Plans Across Your Partner Network
OTT-bundled plans work with NowaCRM's multi-level partner hierarchy. Share bundled plans with franchises and resellers with per-partner margins, and settlements flow through cascading partner wallets. Every partner in your network can sell the same Jio-style bundle under your brand.
One Bill, One Portal, One Renewal
Subscribers see a single GST invoice covering connectivity and entertainment, pay via UPI or any integrated Indian gateway, and get a WhatsApp confirmation when the OTT pack goes live. Bundles reduce churn because cancelling the connection means losing the apps too.
Frequently Asked Questions
Which OTT platforms does NowaCRM integrate with?
NowaCRM integrates with the Watcho and PlayBoxTV aggregation platforms, which give your subscribers access to bundled OTT app packs activated against their mobile number.
Does the OTT subscription renew automatically?
Yes. OTT activation is tied to plan renewal. When the subscriber renews their broadband plan, NowaCRM triggers the OTT activation automatically — no manual steps.
Can my partners and franchises sell OTT-bundled plans?
Yes. Bundled plans can be shared down your partner hierarchy with per-partner margins, and settlements are handled through partner wallets.
Do subscribers get a separate bill for OTT?
No. The bundle is invoiced as one GST-compliant invoice through NowaCRM, and the subscriber pays once through the self-care portal.
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